Experience & Awards
20 Years at the BMW Group – achievements as part of a design team include
BMW X1: Interior design for both concept car and production.
BMW i3: Interior design for both concept car and production.
Rolls Royce Cullinan: Early phase interior design pick.
Production and Concept Car Supervision:
2012: BMW i3 concept car for London BMWi-Brand Reveal
2011: BMW i3 concept car interior for Paris Motor Show
2008-2011: BMW i3 production car Interior
2006-2007: BMW X1 production car Interior
Related Skills:
Expertise in analogue and digital sketching/painting, concept development, visualizing ideas, tape drawing, and building 3D models
Supervision of 3D models and 1:1 clay models
Creative direction of design teams on production and advanced design projects
Diploma thesis with AUDI, internship with Volkswagen.
Entertainment Design & Concept Art
Figure Ai (Figure 02, 03): Concept art and design input for humanoid robots.
Epic Games (Robo Recall): Concept art for characters and props
Epic Games (Chaos Engine): Concept design for UE5 Demo
Bungie / Activision (Destiny 2): Concept art for helmets, armor, weapons, ghosts, and other ornaments.
Sony (Bloodshot Movie): Concept art and character design for nanites.
Universal (Electric State Movie): Early phase concept art for robot characters.
Blur Entertainment: Concept art for multiple characters across various episodes for upcoming Amazon TV Series.
Amazon Studios: Concept art for multiple characters across various episodes for upcoming TV series.
Archetype Entertainment (Exodus Game): Concept art for a wide range of characters, fashion, and items and worldbuilding.
OtherSide Entertainment (System Shock 3): Concept art for numerous robot characters for this on-hold game.
Digital Lode (Espire 2): Concept art for multiple robot characters for VR.
The Mill: Agency client work including NIVEA and Ai.GOV – Concept art for short films and advertisement projects.
Awards & Recognitions
Automotive Design Awards
2021: iF Design Gold Award - BMW Interaction Ease Concept at CES (Design Creative Direction)
2018: iF Design Award & Red Dot Award - BMW Insight Future Concept at CES (Design Creative Direction)
2019: Golden Steering Award - 'Best Ultra Luxury SUV' for Rolls-Royce Cullinan
2014: Multiple accolades for the BMW i3:
- Automotive Brand Contest (Winner: Exterior Premium Brand)
- Design Award of the Federal Republic of Germany in Gold
- Good Design Award
- German Design Award in Gold
- iF Design Award in Gold
- Red Dot Design Award (Best of the best)
- IDEA Award in Gold
- Green GOOD DESIGN™ Award
- 2010: Red Dot Design Award for the BMW X1
Additional Recognition
2022: Panel Speaker for Bacardi's Grey Goose Global Team Summit on NFTs and Creativity for the future
2015: Guest speaker at BMWi Pure Impulse Experience, leading the member workshop focused on innovation
2011: Winner of the Autodesk Annual Sketch Battle
Other Ventures
Daytoner: Enslaving Humanity in Style
published January 2024 by Design Studio Press, Los Angeles
The 211-pages book presents a comprehensive collection of captivating concept art by Daniel Hahn, widely recognized in the design world as Daytoner (DTNR). With a profound passion for robots, mechs, and character designs, Daytoner serves as the perfect channel for Daniel’s years of dedicated artistic exploration. This book pairs imaginative concept art with short stories that explore potential futures, stemming from a journey that began with a modest blog in 2012. Upon moving to Los Angeles, Daniel embarked on a profound exploration of his limitless creative psyche and the fascinating world of his robotic creations.
Master9Eyes Designer Toy series
in partnership with PureArts, Montréal since February 2020
Captivated by Daniel's graphic and stylized designs, PureArts naturally gravitated towards a collaboration with DayToner. This partnership culminated in the creation of Master 9 Eyes—PureArts' inaugural designer art toy. This original character, a futuristic, robust samurai, seamlessly blends a badass persona with meticulously crafted shapes. Infused with Japanese aesthetics and a distinctive mix of urban fashion and futuristic robots, his style is unmistakably iconic, complete with a puffed jacket and a katana backpack.
Master 9 Eyes is never seen without his "knife block," essential for his strategic approach to combat which balances meticulous planning with a seemingly reckless and lavish fighting style. Often underestimated due to his robust appearance, he invariably holds the superior stance. Mysterious and intriguing, the legend of his ninth eye sparks debates—is it a MK II combat sensor or pure instinct?
Additional Publications
Auto & Design
AD
3D Artist Mag
3D World Magazine - Special Anniversary Edition
HypeBeast
Haute Living
DesignBuzz
