In the design community, I am known by two names: Daniel Hahn for automotive and product design, and Daytoner in entertainment, robots & sci-fi, figures, and art toys.

As an accomplished automotive designer, I bring over 20 years of experience from prestigious companies such as BMW, Rolls-Royce, Mini, Audi, and VW. My career highlights include significant contributions to landmark projects like the BMW i3 and Rolls-Royce Cullinan, spanning both production and conceptual stages. My design philosophy is characterized by innovative, out-of-the-box thinking, honed during two decades with the BMW Group and further enriched through collaborations with major entertainment powerhouses like Epic Games, Bungie, Sony, and Amazon Studios.

I firmly believe in the transformative power of integrating insights from both the automotive and entertainment industries. This unique perspective not only refines my approach to automotive projects but also enhances my capacity to envision and craft futuristic, believable designs for films and games. My expertise merges the precision required for production design with the creative liberation vital for conceptual endeavors. These dual influences continually inspire and inform each other, allowing me to create visionary solutions that epitomize the best of both worlds.